Design concepts / Photography direction / Product naming / Vendor coordination / Production
Ruby Jewel Menu System
I developed a streamlined and scalable menu system across Ruby Jewel’s three distinct scoop shops—each with its own unique aesthetic and operational constraints. Working within the existing shop frame dimensions, I crafted designs that were both visually cohesive and flexible enough to support future updates. The result is a menu structure that’s clean, intuitive, and easily adaptable—balancing brand personality with practical functionality to serve both customers and the scoop shop team with ease.